Activision is taking a innovative approach to revive interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to increase its visibility. The company has observed a decline in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have detailed the revival plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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